Marketing Communication Manage
گلدیران
جنسیت
:
تفاوتی ندارد
تهران
,
تهران (محدوده شمال غرب)
نوع همکاری
:
تمام وقت
736 روز قبل
تعداد پرسنل
:
بیش از 1000 نفر
.
میزان حقوق
:
توافقی
.
جایگاه سازمانی
:
مدیر میانی
.
دسته بندی شغلی
:
تبلیغات، بازاریابی و مارکتینگ، تحقیقات بازار
شرح وظایف و مسئولیت های این شغل
.
As the champion of product communication, create and drive Marcom packages by product/service per brand with great alignment with overall company’s and supplier’s brand strategy to enhance product brand indices (awareness, preference, purchase intention etc.)
. Plan and execute effective media planning to enhance reasonable customer reach to gain and increase awareness, share of voice and market share.
. Drive adv. & marcom calendar according to business road map and strategies.
. Create all products MCPs based on products key features and brand vision in collaboration with research, product marketing and Creative team (ATL, BTL and Digital).
. Maintain world-class visual communication according to STP results and target buyer’s segmentation.
. Integrates all Product marketing efforts (advertising, promotions, PR, experiential, marketing assets…) within a consistent communication strategy.
. Ensure effective execution to gain competitive advantage, market share, share of voice.
. Execution plan and close monitoring of all marketing activities to ensure the quality of the process and results.
. Organize and execute promotional, product events, NPI, social events, roadshows and exhibitions.
. Follow up OOH contracts also legal permissions for both OOH & Teasers.
. Implement and follow up direct marketing projects.
. Media Management
. Plan and execute effective media planning to enhance reasonable customer reach to gain and increase awareness, share of voice and market share.
. Analyze and improve the media plan based on effectiveness measurement received from research team to ensure all plans are aligned with short/long term strategies and targets.
. Enhance the budget spend to receive the highest ROI and obtain the optimal customer reach and GRPs.
. Vendor Management
. Manage/select creative agencies to ensure high level of quality and creativity in all marketing campaigns and projects.
. Printing company management to ensure the quality of POSM at best possible price.
. Create the list of candidate qualified vendors and actively participate in vendor-pool management process.
. Budget management
. Manage and drive Marcom budget per product by brand.
. Make annual, quarterly and monthly budget plan for marketing activities.
. Ensure on time and accurate invoice procedures.
. Collaborate closely with Budget department for on-time action plan, invoicing and legal needs of invoicing.
. Plan and execute effective media planning to enhance reasonable customer reach to gain and increase awareness, share of voice and market share.
. Drive adv. & marcom calendar according to business road map and strategies.
. Create all products MCPs based on products key features and brand vision in collaboration with research, product marketing and Creative team (ATL, BTL and Digital).
. Maintain world-class visual communication according to STP results and target buyer’s segmentation.
. Integrates all Product marketing efforts (advertising, promotions, PR, experiential, marketing assets…) within a consistent communication strategy.
. Ensure effective execution to gain competitive advantage, market share, share of voice.
. Execution plan and close monitoring of all marketing activities to ensure the quality of the process and results.
. Organize and execute promotional, product events, NPI, social events, roadshows and exhibitions.
. Follow up OOH contracts also legal permissions for both OOH & Teasers.
. Implement and follow up direct marketing projects.
. Media Management
. Plan and execute effective media planning to enhance reasonable customer reach to gain and increase awareness, share of voice and market share.
. Analyze and improve the media plan based on effectiveness measurement received from research team to ensure all plans are aligned with short/long term strategies and targets.
. Enhance the budget spend to receive the highest ROI and obtain the optimal customer reach and GRPs.
. Vendor Management
. Manage/select creative agencies to ensure high level of quality and creativity in all marketing campaigns and projects.
. Printing company management to ensure the quality of POSM at best possible price.
. Create the list of candidate qualified vendors and actively participate in vendor-pool management process.
. Budget management
. Manage and drive Marcom budget per product by brand.
. Make annual, quarterly and monthly budget plan for marketing activities.
. Ensure on time and accurate invoice procedures.
. Collaborate closely with Budget department for on-time action plan, invoicing and legal needs of invoicing.
شرایط عمومی احراز این شغل
.
Bachelor's degree in marketing, communications, public relations, journalism or a related field, required.
. Minimum 3 years of experience in similar roles.
. Strong communication skills.
. Fluent in English.
. Minimum 3 years of experience in similar roles.
. Strong communication skills.
. Fluent in English.
شرایط کلیدی احراز این شغل
.
جنسیت
:
تفاوتی ندارد
.
وضعیت تاهل
:
تفاوتی ندارد
.
بازه سنی
:
تفاوتی ندارد
.
میزان سابقه کار
:
حداقل 3 سال
.
مقطع تحصیلی
:
کارشناسی
.
وضعیت نظام وظیفه
:
تفاوتی ندارد
.
رشته تحصیلی
:
تبلیغات، بازاریابی , علوم ارتباطات اجتماعی , مدیریت بازاریابی , مطالعات ارتباطی و فناوری اطلاعات
.
زبان های مورد نیاز
:
انگلیسی,
.
مهارت های مورد نیاز
:
فرصت های شغلی مشابه
